FREE TOOL FOR CALL BUYERS
See what your call spend
is really buying.
Enter a few numbers. Get your true CPA, the spend going to calls that never convert, and how much of it sits with your weakest vendors. No email needed.
Your numbers
Monthly figures. Results update as you type.
$
$
%
$
%
%
50 means they convert at half your overall rate.
%
What your spend is buying
Monthly spend
$100,000
Calls bought / month
2,500
Conversions / month
250
True CPA
$400
Spend ÷ conversions
Spend on calls that didn't convert
$90,000
90% of spend
Revenue vs spend (ROAS)
1.50x
$150,000 revenue on $100,000 spend
Idle agent-hours / month
1,736
Assumes 8h × 21.7 working days per agent
Converted callsCalls that didn't convert
If your bottom-third vendors' spend moved to your top third
Based only on the numbers you entered (bottom third ≈ 2 of your 6 vendors).
Spend moved
$30,000
Extra conversions / month
+54
$32,143 in added value
CPA after
$329
Was $400
- Bottom third converts at 5.0% (50% of your 10% average).
- We treat the rest of your spend as one group converting at 12%, the rate that keeps your overall average at 10%. Your actual top third likely converts at least this well.
- Assumes the same cost per call across vendors, and that your other vendors can take the extra volume at the same conversion rate. Total spend stays the same.
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CallCompute scores each call before you buy it, using your CPA targets.
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